Case Study 2: Ralspeed

Ralspeed has been manufacturing motor control systems since the early 1980s. Based in Blackburn, Lancashire, the company is a leader in ‘soft starters’ for the ac industrial motor industry. They have customers all over the UK and as far away as Malaysia.

The company has been working with eBusiness UK for many years following a recommendation from Lancashire Business Link.

Deborah Rooney, a director of Ralspeed says, “We’ve been working with eBusiness since they first started. We believe in using local suppliers, and have found them to be professional, good value and very helpful - always willing to help solve problems and answer questions relating to our website, and sometimes general IT issues.

We asked eBusiness to optimise our site for the major search engines a little under a year ago. We had no profile at all on the main search engine listings, and in under a year, we have a ‘top 10’ presence on all the major search engines. As a result, we’ve seen a growth in site visitors grow from approximately 9,000 per month to 40,000 per month.”

As well as optimising Ralspeed’s site for search engines, Ralspeed has been using eBusiness’s eProspector product which allows them to send a monthly newsletter to over 700 contacts and customers.

“Since we started with this project, we’ve noticed that our phone rings significantly more, and we get many more quality enquiries via the website. I’d recommend a search engine optimisation programme with eBusiness to any company where a strong web presence is an important part of their business strategy.”