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Search Engine Optimisation
 A
search engine is a program that helps
users find information on the Internet. It sends out
a spider to the Internet and collects site links for its
database. When a user types in a keyword or combination
of keywords, the spider seeks through the database and
ranks the websites in order of relevancy.
A search engine is distinguished from a directory and
a portal, because its pages are generated by an automated
program rather than by human editors. Popular search
engines include Google, MSN, Ask Jeeves, AltaVista &
Lycos.
Every search engine uses its own unique formula to decide
which web sites come closest to matching its users
queries. That secret formula, called an algorithm, is
what determines whether a site will appear on the first
page of the user's search results or on the 10th, 20th
or on none at all. By optimising your site, you can
have some say in this ranking process.
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is a process that generates
and enhances search engine rankings on popular and major
search engines (it's also known as search engine placement
and positioning). While the traditional way of search
engine submission is to provide your company name and
keywords of your business to many search engines, SEO
is many steps more than that. It involves both technology
and market intelligence.
Search Engine Optimisation is:
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1. |
A long-term, strategic
approach to increasing sales and sales leads through
targeted, prospective clients that are actively
searching for specific products, services, and
solutions. |
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2. |
The act of designing or redesigning
a website in terms of keywords and phrases, content,
architecture, file naming, linking, and other
important elements. |
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3. |
One of the most cost-effective
marketing channels that yields high conversion
rates. |
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4. |
Ranking well for certain keywords
and phrases in Google, Yahoo, MSN, and AOL. They
make up over 95% of all search traffic on the
Internet. |
Part of our SEO process is to establish keywords and
phrases in relation to the business you are in. This
requires market intelligence and research on your targeted
market as to how they search for products and services
in your industry.
Done correctly, Search Engine Optimisation requires
hours of analysis and investigation by our optimisation
experts. The benefits can be extremely rewarding and
your website visibility can increase dramatically.
Search engine optimisation & submission is a basic
part of the success of your Web site! Anyone can have
a well-designed web site, but without professional search
engine submission the world will never know about it.
If you don’t promote, nobody will see your site.
It is important that your web site ranks within the
top results if you want to be found. Research shows
that 85% of web traffic comes from search engines. But
if your site is not ranked high enough on the search
engines (e.g. after the third page of the search result),
none of that traffic will come to you.
If you are developing a new web site or redesigning
an old one, now is a good time to think about search
engine optimisation, the most cost-effective means of
marketing to your target audience. Our SEO specialists
research and track new web technologies and employ techniques
that are proven, see our results
& testimonials.
eBusiness UK provides the perfect search engine optimisation
& site promotion service for every kind of website.
For further information, please call us on 01254 279998.
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